Privacy Policy
This privacy policy explains how BluSky Brands ("we", "us", "our"), the operator of www.bluskybrands.co.uk, collects, uses, and protects your personal data when you sign up on our website or place an order with us. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data
Protection Act 2018.
1. Who We Are
BluSky Brands Military House, 24 Castle Street, Chester, CH1 2DS
Company registration number: 13564920
Contact email: info@bluskybrands.co.uk
2. What Data We Collect
When you sign up, place an order, or interact with our website, we collect the personal information you provide, which may include:
● Full name
● Email address
● Phone number
● Delivery and billing address details
● Company name
● Marketing preference (whether you've ticked the box to receive marketing communications)
We may also automatically collect limited technical data (e.g. IP address, browser type, device information) via cookies or similar technologies for site functionality and security — see our separate Cookie Policy if applicable.
3. How We Use Your Data
We use the information you provide for the following purposes:
a) To process and approve your sign-up
We use your details to review, assess, and approve (or decline) your registration/application.
This processing is necessary to take steps at your request before entering into an agreement with you, and/or is in our legitimate interest to vet sign-ups (Article 6(1)(b) and/or 6(1)(f) UK GDPR).
b) To process orders and ship items
We use your address, contact details, and order information to process payments, dispatch your
purchases, and deliver products to your specified address. This processing is necessary for the performance of a contract to which you are party (Article 6(1)(b) UK GDPR).
c) Marketing communications — only with your consent. We will only contact you for marketing purposes if you have actively ticked the relevant permission box at sign-up. If you have not opted in, we will not send you marketing emails, texts, or calls. This processing relies on your consent (Article 6(1)(a) UK GDPR). You can withdraw this consent at any time — see Section 7 below.
d) Account and communication purposes - We may use your contact details to communicate with you about your sign-up or orders (e.g. confirming approval, providing delivery updates, requesting missing information, or responding to queries). This is not "marketing" and does not depend on the marketing tick-box, as it relates directly to the service or goods you've requested.
We do not use your data for any purpose beyond what's described above without asking you first.
4. Legal Basis for Processing
Purpose Legal Basis
Reviewing/approving your sign-up Necessary to take steps at your request /
Legitimate interests
Fulfilling orders and shipping items Performance of a contract
Marketing communications Consent (only if opted in)
Responding to your queries Legitimate interests
Legal/regulatory compliance Legal obligation
5. Who We Share Your Data With
We do not sell your personal data. We may share it with:
● Couriers and fulfilment partners to dispatch and deliver your orders to your address
● Third-party software processors (e.g. payment gateways, email marketing platforms, hosting providers, CRM systems)
● Professional advisers (e.g. accountants, auditors) where necessary
● Law enforcement or regulators where we're legally required to
All third parties we use are required to keep your data secure and only use it for the purposes we specify.
6. How Long We Keep Your Data
We retain your personal data only for as long as necessary:
● Sign-up/approval data: Retained for 24 months from the date of your application, or for as long as your account remains active.
● Order and shipping data: Retained for 6 years following the end of the financial year in which the transaction occurred to comply with legal, tax, and accounting obligations.
● Marketing consent data: Retained until you withdraw consent or unsubscribe, at which point we retain a minimal record (e.g. your email address and opt-out date) to ensure we don't contact you again by mistake.
7. Your Rights
Under UK GDPR, you have the right to:
● Access the personal data we hold about you
● Correct inaccurate or incomplete data
● Erase your data ("right to be forgotten"), in certain circumstances
● Restrict or object to our processing of your data
● Data portability — receive your data in a portable format
● Withdraw consent at any time where processing is based on consent (e.g. marketing) - you can do this by clicking "unsubscribe" in any marketing email, or emailing us at info@bluskybrands.co.uk
● Complain to the Information Commissioner's Office (ICO) if you believe we've mishandled your data: ico.org.uk, 0303 123 1113
To exercise any of these rights, contact us at info@bluskybrands.co.uk.
8. How to Complain
If you have any concerns about how we've handled your personal data, we want to hear from you first so we can put things right.
How to raise a complaint: Contact us at info@bluskybrands.co.uk or write to us at Military
House, 24 Castle Street, Chester, CH1 2DS, setting out the details of your concern.
What happens next:
● We will acknowledge receipt of your complaint promptly, and will investigate and provide a full response within 30 days of receiving your complaint. This 30-day period includes weekends and bank holidays.
● If we need more time, we will let you know why and give you an updated timeframe.
● Our response will explain the outcome of our investigation and any steps we're taking as a result.
If you're not satisfied: If you're unhappy with our response, or we haven't dealt with your complaint within 30 days, you have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint | 0303 123 1113
9. How We Protect Your Data
We use appropriate technical and organisational measures — including staff training and access controls — to protect your personal data against unauthorised access, loss, or misuse.
10. Cookies
Our website does not use cookies or similar tracking technologies.
11. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review it periodically.
12. Contact Us
If you have any questions about this privacy policy or how we handle your data, please contact us at:
Email: info@bluskybrands.co.uk
Address: Military House, 24 Castle Street, Chester, CH1 2DS